Dr. Kulova

The problem

The old site ran on Tilda with a built-in CRM — a long path to a lead for the client, and limited room for content and patient-messaging automation.

What's implemented

• Full site redesign migrated off Tilda — entry into a consultation via a "What brings you here?" block instead of a standard form
• Receiving and structuring patient conversations on Telegram: after a pause in the dialogue, AI reads the whole thing and creates a patient card in Google Docs (complaints, date, doctor's conclusion, recommendations)
• Content pipeline on n8n: she writes a raw note, AI turns it into a polished post in her own voice (trained on her real past posts), published to Telegram and VK after her approval
• Two-tier content moderation — general topics get auto-published after a streak of approvals with no doctor involvement; medical topics always stay manually approved
• Fully self-owned infrastructure: own VPS, Docker, Caddy, and n8n on a dedicated subdomain, running the entire system for about $30/month total
• Replaces what would otherwise be a dedicated admin assistant (~$2,000/month) — she no longer manually tracks conversations, drafts posts, or keeps a patient log by hand

Result

Within 3 months of the redesign, the site drove +$3,000 in new patient leads. The automation layer does the work a ~$2,000/month admin assistant would otherwise have to: patient conversations turn themselves into structured records, marketing posts draft themselves from her raw notes, and the whole system runs on roughly $30/month of infrastructure instead of a salary.